THE BRIEF
After helping Soap to win the pitch for Disney's hugest game yet, Infinity, I was briefed to create an activation that drove traffic to the game's social pages.
The game mixes crazy gadgets, characters and worlds with
'Infinite Possibilities, Endless Fun".
THE IDEA
The game gadgets were a real talking point for fans online.
So if we were truly offering Infinite Possibilities, what if we let fans vote which one we actually brought to life?
The Gadgetorium was born.
THE EXECUTION
Facebook voting pitted Infinity Gadgets against each other in three rounds.
Infomercials for the Gadgets were placed on YouTube, with interactive voting panels linked to Facebook.
The winning gadget was voted in by thousands of fans ....the TP Launcher.
It's now been built and premiered at D23 Expo and Launch Day, Times Square.
How glamorous!
